INT ERNET POLITICAL COMMUNICATIONS Vasileios Gkinopoulos Refereed paper 4th International Political Marketing Conference Sinaia, Romania 19 April - 21 April 2007 Let me say that I really enjoyed traveling to Romania and being involved with the International Political Marketing Conference. I must say t h at I made a lot of friends and I hope my paper added to the Political Marketing debate Please read two articles concerning Politics and the Internet 2008 Fundraising Barack Obama’s first fundraising call managed to get 5,000 people participating in a new donor drive just the fist 24 hours of BarackObama.com. An Email update just after that emphasised that more important than the numbers themselves is “the way people got involved”. A new method employed by BarackObama.com was for every new donor to have their contribution doubled by someone just like them. Each new stakeholder in the campaign got to meet and exchange messages with someone who committed...
"Internet technology is laying the bedrock for engaged citizen participation"