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Showing posts from August, 2008

McCain's Hits - YouTube

Just take a look at the last 8 YouTube videos from the 2 campaigns... see anything interesting? McCain's videos (by far) are the most popular... Now, why is that, well first of all the McCain campaign has uploaded videos creating TV buzz (most interesting the Celeb & The One video), second, all of the McCain videos are fun, specific, and single issued, Thirdly, the Obama campaign continues to work very hard to create viral videos with Barack backstage, and with the campaign eating at a diner. Now is the time to attack! YouTube can be fun and creative, but, most importantly, it can carry your message. The McCain videos do just that, they carry the message, that it why the are popular.

Spot the Differences

The Republican attack machine at it again. I must say I have really enjoyed the exchanges of negative ads between the two campaigns. One distinct difference though, and one that you wouldn’t expect, the ads from the McCain campaign are better! exposing Obama in attacking his strong points (fame, popularity, celebrity status). The McCain campaign compared Obama to Paris Hilton and Britney Spears , in response the Obama campaign compared McCain to President George W. Bush . The McCain campaign attacked Obama’s values, the Obama campaign attacked the President. A daring move from the McCain camp, that worked! Now everyone is talking how the elections would be a referendum on Obama, and if he is fit to become President, while McCain is ready to be President!