Credit: OSCE/Mikhail Evstafiev I strongly believe that Foreign Affairs Organizations have the opportunity to become pioneers in developing a comprehensive Digital Diplomacy and Social Media Strategy. The Internet as a whole and the different Social Media applications provide an opportunity to connect with various stakeholders, online communities, interest groups and individuals. The advantages of developing a Digital Diplomacy Strategy: To communicate the message directly to the public across the world. Without having to rely on International Media, Journalists or the Foreign Press. To harness public knowledge, share it with the world, so as to pursue national interests abroad. To maintain contact with audiences online and to utilize Social Media to listen and target important groups of individuals with key messages. To influence major online news leaders and International news agencies. To listen and gather information in order to anticipate emerging political mo...
"Internet technology is laying the bedrock for engaged citizen participation"