Innovating political communication methods through Internet technology, gives the opportunity to connect people and provoke proactive policy development, by communicating and sharing strategies with key stakeholders. In line with the concept of political leadership, Internet communication strategies provide candidates and political parties a platform to showcase policy and strategy issues, and expand campaign financing. The content and qualitative analysis of the research revealed a progressive change in political campaigning, by the introduction of Internet Political Communications. As a medium of interaction, the Internet has shown signs of being a method of effective and efficient political Marketing and political campaigning tool. The Internet provides the opportunity to socially exchange ideas, plans, and policies with citizens and concerned organizations while asking voters for help, not just for their vote; it provides feedback, while creating an online constituency, in eng...
"Internet technology is laying the bedrock for engaged citizen participation"