A really great new segmentation tool by the McCain campaign. http://www.johnmccain.com asks people visiting to distinguish themselves between Supporter - Undecided and Unregistered Voter. After someone makes his or her choice the website ranks subjects and messages accordingly. The most interesting thing is that through the Internet and web 2.0 technologies voters can be segmented into 3 broad, but smart categories. Also the website is becoming user friendly towards all the people. In doing so, the website is appealing to voters across party lines, undecided and first time voters.
Also, in the new website, visitors are not confronted with a signup page (as is the case with both Democratic candidates) and the website is not all about Contributions and Donations.
Big up to the John McCain web team!