Coming up to the February 10th Israeli General Elections and I must say that after a first read concerning Israeli politics I got more confused than ever.
Middle-East politics is complicated enough given the recent GAZA operations, and of course not forgetting the history behind the current situation. Nevertheless, this is an election, and Tzipi Livni is out there utilizing Internet Political Communications.
Her website, I must say there is a first page photo-plug of her with the new U.S. President, is really strait-forward! no clutter and endless links, focus on multimedia and photos, simple and to the point, really easy to use in getting the message out. She has a YouTube Channel - a flickr photo-stream a Twitter account, and a facebook page all relaying messages for the upcoming election. I do not know if there is a policy decision for the social media to be named as "Tzipilivni4pm" and "Tzipilivni2009" and only be created for the upcoming election, or is it just a last minute attempt to put her on the new media websites.
So, really liked the website, simple and to the point, an RSS feed would be a good idea along with a newsletter; she really needs to get out there, and use twitter even more (she has only 58 updates, and the election is coming up!) and add her website details, and update the profile on Twitter; it looks like someone just put the minimum effort.
Other than that, it is a good example of Internet Political Marketing, without using edge web 2.0 technologies, given that Internet communications might take secondary importance with what is happening on the ground.