Even if facebook was a great campaign tool for the previous US Elections and plays a big part in any western European political communications plan; we can clearly understand the power of facebook in politics by analyzing the recent ban in Iran.
The upcoming Presidential elections in Iran are set for the 12th of June. The current opposition is utilizing the Internet and social media sites to connect to young and first time voters, while appealing to Internet users. facebook was banned in Iran for one reason - politics. The current state owned, or controlled, media provide the opportunity even for Iranian politicians to be pro-active in Internet political communications, and connect with voters that use the Internet as a medium of non-biased news. facebook in Iran provided a clean platform for all politicians to connect with citizens and campaign like in any other western country. The ban, only made facebook a more legitimate place to campaign and clearly demonstrated, that even in a totalitarian, and oppressive state, the people appreciate the communication reach of the Internet and the transparency and openness that comes with politicians and citizens coming together online.