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6th International Political Marketing Conference Thesalloniki, Greece  Title: Blogger Outreach strategies and New Media Engagement Credit:  OSCE/Mirvete Mustafa Abstract Building an online presence and actively engaging with Bloggers, and key online communication stakeholders, can provide valuable assets to a political campaign. A cohesive online political Marketing plan needs to include a Blogger outreach strategy in order to engage with online communities, actively have part in online discussions and shape an Internet political communication campaign. Integrating Blog communications to a public relations plan helps promote a candidate and spread the campaign message to the Internet, while utilizing two-way communication bonds with online communities.  The research shows that Bloggers should not be treated as main stream media journalists or reporters; the political campaign needs to target them with new media tools and technologies that are ha...

The above two poster campaigns have a common theme, Conservative 1980s, a message that started by the Labour campaign and then utilized (kindly donated by the Labour party) as a smart rebuttal by the Tories; brilliant. The UK general election of 2010 will be held on May the 6th. Read all the details from the UK Electoral Commission , and the dedicated About My Vote website; these sites make sure people understand and follow the rules on parties and elections, publish details of where parties and candidates get money from and how they spend it, set the standards for running elections and report on how well this is done and make sure people understand it is important to register to vote, and know how to vote. In addition, do check the Swingometer - a cool way of measuring the switch of voters from one party to another, an  online political map with all the constituencies and the number crunching details and an election poll tracker  with all the latest developments. Also, ...

Sarah Palin has generated a remarkable political credit. She is endorsing John McCain for the Senate seat in Arizona. She is now playing a major role in Republican and Tea Party politics, and definitely someone to look out for in elections to come.  Below you can watch a video from the McCain campaign where Sarah Palin reunites with John McCain in Tucson and Mesa to rally Arizonans and endorse his re-election to the United States Senate. You can also read an Op-Ed article by the Governor in the Arizona Republic, arguing "A desire to serve defines McCain".  Browsing through the coverage of Palin and McCain I came across this very interesting video from the Daily Show. You can see the approach that Jon Stewart takes and see the differences in these two videos. Same footage, different angles. The Daily Show With Jon Stewart Mon - Thurs 11p / 10c Lady and the Gramps www.thedailyshow.com Daily Show Full Episodes Political Humor Health Care Reform You can also look at...