I thought to look back and read my last 2009 post. I remembered that I set some goals for 2010. So how did I do so far? Well:
- I did write more Blog Posts (this is my 50th for 2010, in comparison to 32 for 2009), a trend that I want to continue in 2011.
- I also did a bit of academic work, researching and presenting to the 6th International Political Marketing conference on the topic of "Blogger Outreach Strategies" You can read: "Blogs & political campaigns, what do bloggers want?" & "Political Marketing - Managing Negative Blog Posts".
- I also worked on a number of social media campaigns for brands and corporations, let me say one thing here: do it In-House! There are so many bad examples of social media relations that forget the fact that corporate social media should be personal, honest and real.
Which brings me to my 2009 P.S.... I didn't publish my second book in 2010, and I will not try to excuse myself on this. I should have found more time, more energy; and persevered. So, something more to do in 2011! I will try and keep you up to date on that one, and hopefully Blog on my progress.
Merry Christmas and a lucky 2011!
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