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Barack Obama Campaign Emails - "(no subject)"

Email newsletters can be considered to be the first direct to citizen tool of online political communications, before social media or other engaging technologies. The Obama 2012 campaign is using a style of email communication that started in the 2008 campaign.

People in our days are so overwhelmed by email, because everyone is getting so many newsletters that clutter their inbox with advertisements, offers, promotional messages and, in this case, emails from the 2012 campaigns.

So, how can you make your political campaign email stand out?

What the Obama campaign understands is that you don't need fancy graphics, banner ads, or digital signatures. The above email was "sent out" by the President with "(no subject)" in the title of the email. It has no banners, no photos, no videos embedded.

Just like an email you would receive from a friend.

Simple, Short, Single-Issued. (SSS) (Hey! I created an acronym...)

You would except that each and every email that comes out of the Obama campaign would be proofread and double-checked before it got send, so the "(no subject)" would either be replaced with a subject or someone actually typed (no subject) in the title of the email...

Once again, good moves from the Obama campaign.
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