During the past few days I enjoyed the videos coming from the Obama campaign on YouTube.
I really liked the style of these videos, being a Vlog-like series with Barack Obama taking directly to the camera. It feels very DIY, and definitely without the production quality of other videos from the Barack Obama channel. These videos feel real; the president talks directly to the camera, they are backstage and give a behind the scenes look into the campaign.
These sort of videos give the opportunity for the YouTube campaign to become more real and Barack Obama to connect with voters using informal videos.
In doing so the campaign utilises YouTube like a Vlog Platform, rather than just uploading TV ads.
Below you can find a collection of them: