The UK General election is due to take place on or before the 3rd of June 2010. The above banner is from the Conservative party's online shop, but I believe it makes a valid point. Both David Cameron, and Gordon Brown are embracing and using the word "Change" in their respective campaigns. The Conservatives say "Vote for Change" and New Labour "Be The Change". The Labour party has a great project called Change We See, you can also connect on facebook and flickr; calling on people to send photos of actual change the government of New Labour has achieved.
It's obvious that both campaigns want voters to shop for change. I do believe that the change motto is very powerful but needs to be targeted. A new study, by the Scientists in Government Project, suggests little change under the Obama administration. In is clear that expectations about the so called change in American politics have exceeded the capacity of the US government.
Very interesting change politics... I will certainly come back with another, more in depth article on how all campaigns in the UK are using Social Media and Online Communications in order to gain voter support in the upcoming elections.
In this Videos, David Cameron explains why the Conservative Party's modern and radical values are what the country needs to turn it around. (Please note six times he used the word change)
Gordon Brown speaking to Labour Party Conference (Another change motto: "Change We Choose")