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Phone banks and grassroot marketing research


I really like the new calling tool by Organising for America. Straightforward tools like this can really help in organising grassroot supporters to take action in a structured and targeted way. This technology serves not only as a phone bank tool, but also as a structured polling questionnaire.

So, grassroot supporters are being utilised for a phone-bank GOTV campaign. At the same time, the campaign gets valuable, individual targeted data, as to what are the intentions and beliefs of people being targeted by the campaign. 

Definitely a model for future canvassing campaigns and valuable data gathering.

I was also impressed by the detail of the guidelines for every call. By the way, at the end of each and every call the message is:

Wonderful - Thanks again for being active in 2008. We look forward to voting with you again on November 2nd so we can continue moving America forward.

Have a nice day!

[Hang up]


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