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"Something Must Change"... really?

I thought I received an email from the GOP; but no, it was from Melody Barnes and the White House. Melody Barnes is the Director of the Domestic Policy Council, she works as an advisor in Washington DC.


In the email she states:
The state of the American education system today is unacceptable. (...) For the sake of the next generation, and America's economic future, this has to change.
It is unbelievable that a senior White House advisor is using a 2008 talking point. This is what Obama was talking about in the race for the Presidency. It was all about "Change we can believe in", "Vote for Change" and more...

How is it that change rhetorics are still in use by the White House, is it a sign that change will be the main theme in 2012?

After two years in the White House, the Obama administration states that "Something Must Change". So, what happened during the past years? nothing changed?

I think that the 2012 Obama campaign needs to change the creative copywriting rhetoric, but not only to prove a point.
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