Skip to main content

The GOP YouTube contest not Moderated on YouTube


Reince Priebus, chairman of the Republican National Committee, came out with a video on April 15th in asking people to send YouTube videos and tell the GOP why they "Can't Afford 4 More Years". The winning submission will receive a $100 gift certificate to the GOPStore.com and could be showcased in the GOP.com website.

My first comment is that this contest seems outdated. Yet another example of a safe political communications strategy in trying to copy-paste tried ideas. This has already been done before, it's not innovative or cool anymore, and by the looks of it, with 3,355 views of the Reince Priebus video in 6 days, the Video contest is not going to be a success.

It all seems really amateur in setting up a YouTube contest.

But worry not, I am sure the GOP online communications team is only just beginning, that's right, Reince Priebus also opened a facebook page; I bet this comes really handy in getting the video contest "viral".

I don't want to be so hard on the efforts of the GOP webteam, but they could easily have picked the Moderator on YouTube platform to run the video contest and actually be more social (showcasing videos and asking people  to vote on them), instead of having a static page on the GOP.com website asking people to submit video URLs.

You can learn more on the Moderator on YouTube here:
Moderator is a versatile, social platform on your YouTube channel that allows you to solicit ideas or questions on any topic, and have the community vote the best ones up to to the top in real-time.
Labels:

Comments

Post a Comment

Popular posts from this blog

John Kerry and Digital Diplomacy

John Kerry delivered his first remarks as the new U.S. Secretary of State. In his first speech at the State Department, he noted :  "...We get to talk about empowering people through our ideals, and through those ideals hopefully they can change their lives..." This is really important to underline;  given that public diplomacy now has a much more crucial role to play. In utilising new and social media, people now have the opportunity to engage through digital diplomacy.  As Under Secretary of State for Public Diplomacy and Public Affairs Tara Sonenshine has said :  "...we have to introduce more and more virtual exchanges and the use of social media particularly to reach young people where they are..." Secretary Kerry Tours the Ops Center Also, I came across a tweet from the State Department which informed that #SecKerry will be tweeting from the  +U.S. Department of State  twitter account . #SecKerry will start tweeting fr...
Post a Comment
Read more

Social Media for Communication & Conflict Resolution

I came across an OSCE update on facebook asking: "Can social media help us prepare for peace?" In the new Report " Preparing for peace Communications in conflict resolution " the OSCE explains the role of Social Media in conflict resolution, detailing challenges and opportunities. OSCE/Curtis Budden Definitely recommending reading this OSCE publication. It is great that an Organization such as the OSCE is keeping active in Social Media, and at the same time "Mapping the blogosphere, reporting on negotiations, using social media to overcome divides" . Credit to the OSCE PPIS, Ireland’s 2012 OSCE Chairmanship, the US Mission to the OSCE and the Permanent Mission of Lithuania to the OSCE.  Having worked for the OSCE in 2009 , I launched the official OSCE presence on facebook and twitter , along with Issuu . It was an excellent start, and I am happy to see that the team in PPIS are keeping up with the OSCE presence in Social Media and are launc...
Post a Comment
Read more

#debate politics and new media communications

I must say that I enjoyed watching the first debate between the nominees for President of the United States. It was quite clear from the start that Romney was in charge, and President Obama seemed settled in reciting talking points. Some of my tweets included:  To start, disappointed with @ barackobama - @ mittromney is doing a good job. — Vas Gkinopoulos (@VasGk) October 4, 2012 hmm @ mittromney is definitely in control of the #debate — Vas Gkinopoulos (@VasGk) October 4, 2012 I was quite surprised to read some articles on social media and politics, that suggested TV debates were obsolete, or that it was an "old media" approach to political campaigning. Such smug approaches are missing the point. The statistics show 10.3 million Tweets in 90 minutes. An amazing number that not only is a first in presidential debates, it makes the #debates more dynamic than ever! So I look forward to the next 3 debates for 2012.  Internet engagement makes the #debates ever more impor...
Post a Comment
Read more