Reince Priebus, chairman of the Republican National Committee, came out with a video on April 15th in asking people to send YouTube videos and tell the GOP why they "Can't Afford 4 More Years". The winning submission will receive a $100 gift certificate to the GOPStore.com and could be showcased in the GOP.com website.
My first comment is that this contest seems outdated. Yet another example of a safe political communications strategy in trying to copy-paste tried ideas. This has already been done before, it's not innovative or cool anymore, and by the looks of it, with 3,355 views of the Reince Priebus video in 6 days, the Video contest is not going to be a success.
It all seems really amateur in setting up a YouTube contest.
But worry not, I am sure the GOP online communications team is only just beginning, that's right, Reince Priebus also opened a facebook page; I bet this comes really handy in getting the video contest "viral".
I don't want to be so hard on the efforts of the GOP webteam, but they could easily have picked the Moderator on YouTube platform to run the video contest and actually be more social (showcasing videos and asking people to vote on them), instead of having a static page on the GOP.com website asking people to submit video URLs.
You can learn more on the Moderator on YouTube here:
Moderator is a versatile, social platform on your YouTube channel that allows you to solicit ideas or questions on any topic, and have the community vote the best ones up to to the top in real-time.