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Become a Member of the Conservatives and get free wine!

In a recent email to supporters, the UK Conservative Party asks people to become full members of the party in order to help shape party policies, attend party Conferences and select the Party's candidates. Also worth mentioning.. members get a free Membership card.

That's all good, but then the email also offers a £40 wine voucher if you register now! WTF?
As an added bonus, new Members will also get £40 off at Naked Wines. After joining online, you'll be directed to the Naked Wines website - where you'll get £40 off any case of wine worth £59.99 or more. (You must be 18 years old to take advantage. Terms and conditions apply

More info about the free wine at the Conservative website here. 

I believe this offer from the UK conservatives is hilarious! There are so many ways to rip on this move! But as they say in their email (after ordering the free wine): join today and help shape the future of your Party and your country. 
I wonder if the decision to give away free wine is a coalition policy or is it just party politics?
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