The Mitt Romney campaign has the message "Believe in America" beneath the Romney logo (my opinion on the 2012 Romney logo) but just beneath that, it has a Donate button.
In doing so the message becomes:
Romney - Believe in America - Donate
So, Romney believes in America, you should too.. oh, and donate to the campaign..
I know that that this might be considered a detail, however, when you look at it, it looks like the message is with the word "donate".
Anyway, I just wanted to bring this to your attention in order to point out that: The way you create an email newsletter can be proven to be crucial in changing or shaping your message.
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