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I've read that the science of the near future is statistics. The above video is really an insight of where marketing, advertising and micro targeting is going. Interesting to develop different applications for different markets or products.  Definitely something to watch for!

Rogue candidates are gaining publicity for single-issue campaigns. Do take the time to watch these videos, it is impressive, and at the same time very positive, that people are turning towards real and straightforward messages. Rent Is Too Damn High If it's real, it's simple. Definitely something to watch in future elections!

I really like the new calling tool by Organising for America. Straightforward tools like this can really help in organising grassroot supporters to take action in a structured and targeted way. This technology serves not only as a phone bank tool, but also as a structured polling questionnaire. So, grassroot supporters are being utilised for a phone-bank GOTV campaign. At the same time, the campaign gets valuable, individual targeted data, as to what are the intentions and beliefs of people being targeted by the campaign.  Definitely a model for future canvassing campaigns and valuable data gathering. I was also impressed by the detail of the guidelines for every call. By the way, at the end of each and every call the message is: Wonderful - Thanks again for being active in 2008. We look forward to voting with you again on November 2nd so we can continue moving America forward. Have a nice day! [Hang up] It's time to hit the phones.

As part of my presentation at the 6th International Political Marketing Conference, on Blogger Outreach strategies and New Media Engagement , I commented on how to manage negative blog posts in a political campaign. Blogs are becoming part of the Public Relations landscape and being able to engage is crucial in developing a cohesive new media communications plan. You can watch my remarks here:

Last week I took part at the 6th International Political Marketing Conference, you can read the full abstract of my presentation: Blogger Outreach strategies and New Media Engagement . It was great to talk with fellow political marketers, and academics, and learn a lot from interesting presentations on the topics of political science and marketing. I presented on how political campaigns need to engage with bloggers in creating and running blogger outreach programs to communicate with influential people online. As people in new media understand, the argument of Blogger Vs Journalist was raised. My take is that Bloggers should not be treated as main stream media journalists or reporters. Political campaigns need to target them with new media tools and technologies that have proven to be effective in creating personal links, and valuable in gaining trust from online communities. The campaign should be able to provide bloggers with relevant insightful and bundled information, in order ...

The upcoming election campaigns in the States, are probably going into full mode next week, and the Republicans have launched their new campaign bus along with http://www.firenancypelosi.com/ A cool move by the GOP in energizing grassroots campaigners in every bus stop. So where is the bus now? well have a look: Also watch RNC Chairman, Michael Steele talking about the bus tour... you know it's ON! What are the democrats up to? well, they have launched a new http://www.democrats.org  website and re-branded with the new "D" logo. I find the new website much more clean than the old one, but maybe thats because they kept a lot of white space. Anyhow, you can learn more about the new democratic branding changes reading "Democrats, the Brand" Let me also comment on the vast number of email coming from " Organizing for America ", I definetly receive around one per day, maybe more. In the latest one today, the Obama campaign is offering "canvas...

I know... I have not posted anything for a while know, but here I go again. I was really impressed by this recent interview of Robert Gibbs on Fox News. My comment on the liberal viewer facebook page was: she was actually right... anyway, gibbs fouled on asking a question to the presenter, he should have expected that answer, he was obviously intimidated. And Yes, she was aggressive, but what else would you expect? soft ball responses? I have to say that I enjoyed the exchange.