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YouTube Iowa Caucus Guides; Hillary Vs Obama

The Internet engages people to look into how a voting procedure works and change their stance towards active participation. Let’s compare three YouTube videos in order to understand how candidates communicate the need to caucus with the citizens of Iowa. The YouTube videos make the procedure look real and cool; they explain the procedure as a user’s guide on how to caucus, while promoting the candidate at the same time.

The YouTube Iowa Caucus Videos:

  1. Describe the caucus procedure,
  2. Make clear who can take part in one
  3. Clarify how does it work, and
  4. Justify why it is important to do all this for a candidate and the country.

Will someone be enticed to caucus for a candidate depending on a caucus video?

On the other hand, do these videos create awareness without follow through?

It would be excellent to be able to measure the impact of these videos with caucus turnout numbers, and truncate the data with the final results.

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