VasGk | Κοινωνικό Νερό

It's me again, blogging from my iPhone. So please excuse any spelling errors and/or abbreviations.. By the by, I will be using the blogger app more! On topic.. I love how the Mitt Romney campaign actually forwarded an email from the Obama Campaign! The main message is this: "If you don't like what you saw in President Obama's State of the Union last night, consider this: Pitch in $3 or more to the Romney campaign now" Excellent email communications! Simple, to the point & including the opponent's email in the message! Brilliant! I like this method of email communications, because it shows that you don't need to structure a huge newsletter, or stay on message, in order to send a great email. You just need to be creative, smart, and timed! I think this might be a first..

Email newsletters can be considered to be the first direct to citizen tool of online political communications, before social media or other engaging technologies.  The Obama 2012 campaign is using a style of email communication that started in the 2008 campaign. People in our days are so overwhelmed by email, because everyone is getting so many newsletters that clutter their inbox with advertisements, offers, promotional messages and, in this case, emails from the 2012 campaigns. So, how can you make your political campaign email stand out? What the Obama campaign understands is that you don't need fancy graphics, banner ads, or digital signatures. The above email was "sent out" by the President with "(no subject)" in the title of the email. It has no banners, no photos, no videos embedded. Just like an email you would receive from a friend. Simple, Short, Single-Issued. (SSS) (Hey! I created an acronym...) You would except that each and every email that c...

Innovating political communication methods through Internet technology, gives the opportunity to connect people and provoke proactive policy development, by communicating and sharing strategies with key stakeholders. In line with the concept of political leadership, Internet communication strategies provide candidates and political parties a platform to showcase policy and strategy issues, and expand campaign financing. The content and qualitative analysis of the research revealed a progressive change in political campaigning, by the introduction of Internet Political Communications. As a medium of interaction, the Internet has shown signs of being a method of effective and efficient political Marketing and political campaigning tool. The Internet provides the opportunity to socially exchange ideas, plans, and policies with citizens and concerned organizations while asking voters for help, not just for their vote; it provides feedback, while creating an online constituency, in eng...