VasGk | Κοινωνικό Νερό

Last week I took part at the 6th International Political Marketing Conference, you can read the full abstract of my presentation: Blogger Outreach strategies and New Media Engagement . It was great to talk with fellow political marketers, and academics, and learn a lot from interesting presentations on the topics of political science and marketing. I presented on how political campaigns need to engage with bloggers in creating and running blogger outreach programs to communicate with influential people online. As people in new media understand, the argument of Blogger Vs Journalist was raised. My take is that Bloggers should not be treated as main stream media journalists or reporters. Political campaigns need to target them with new media tools and technologies that have proven to be effective in creating personal links, and valuable in gaining trust from online communities. The campaign should be able to provide bloggers with relevant insightful and bundled information, in order ...

6th International Political Marketing Conference Thesalloniki, Greece  Title: Blogger Outreach strategies and New Media Engagement Credit:  OSCE/Mirvete Mustafa Abstract Building an online presence and actively engaging with Bloggers, and key online communication stakeholders, can provide valuable assets to a political campaign. A cohesive online political Marketing plan needs to include a Blogger outreach strategy in order to engage with online communities, actively have part in online discussions and shape an Internet political communication campaign. Integrating Blog communications to a public relations plan helps promote a candidate and spread the campaign message to the Internet, while utilizing two-way communication bonds with online communities.  The research shows that Bloggers should not be treated as main stream media journalists or reporters; the political campaign needs to target them with new media tools and technologies that are ha...

Writing about the Greek News Blogs in my last post, I started thinking about how the blogosphere interacts with the news and the mainstream media. I came across this very interesting clip from the Daily Show with Jon Stewart. There are certain Blogs that just gossip around news shows, and are read mostly by people in the media: journalists, reporters and producers. Having these sort of Blog posts helps in recycling the news and recapping certain media highlights, but it becomes repetitive reading, that is only interesting to certain people, while loosing popular interest. Most of these media obsessed Blogs are written by people in the industry that just want to tease a reaction, or capitalize on the celebrity status or fame of a TV presenter or journalist, just to get some hits and get their Blog noticed. The Blogs Must Be Crazy The Daily Show With Jon Stewart Mon - Thurs 11p / 10c The Blogs Must Be Crazy www.thedailyshow.com Daily Show Full Episodes Political Humo...

It was awesome to take part in the DoDLive Bloggers Roundtable with Mr. Price Floyd , Principal Deputy Assistant Secretary of Defense for Public Affairs, talking about the launch of the new defense.gov website and the new social media strategy of the DoD . You can listen to the whole roundtable discussion on defenselink.mil . It was an excellent opportunity for people interested in the new media strategy of the DoD to ask questions, give feedback and propose ideas for implementation. I did manage to ask two questions on: 1. DoD new media strategy for Global audiences. 2. Twitter messages for DoD policy communications - engaging with people online. All the other Bloggers were excellent in their remarks; Mr. Price Floyd responded on military families and the Internet, technical stuff on webpage management and Social media strategies to connect and engage with people online. I was the only blogger from overseas (currently in Vienna, Austria) and I believe that there is a Inte...

It was awesome to be part of this very interesting discussion at the Ministry of Foreign Affairs . The Minister ( Ms Dora Bakoyannis ) along with a number of Bloggers and people active through social media had an opportunity to exchange views and debate concerning the role of the Internet and web 2.o technologies with concern to politics and political communications. It was quite interesting brainstorming ideas and suggesting technologies that can become instruments for developing foreign policy, while bringing together the Hellenic community overseas. All the people involved were excellent in their remarks and I personally believe that it was a great opportunity to exchange views and hopefully shape political communications strategies in Greek politics. My talking points included: Permission Marketing techniques, Online political communications, facebook groups concerning the issue of Macedonia Communication tools of a Foreign Ministry website. I must say that I...