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Showing posts with the label gotv

The problem with political emails asking for money: TV Ads

During the past months both the Democrats and Republicans have send an abundance of emails, driving home their message for the future.  At the same time all emails asked for money in the form of donations or contributions. Here are some punch lines the campaigns used to urge supporters to click-through and donate: Please chip in $5 or more today. Chip in $5 or more before our final budget deadline. Your generosity and efforts can make a great difference. Chip in $5 or whatever you can today. Don't wait. Supporting this campaign once more will move us closer to victory. Please don't wait any longer. Help us out with a donation of $5 or more today. Donate $5 or more right now to keep this campaign strong straight up until the last vote is cast on November 6th. Contribute $5 now to be automatically entered for a chance to win. Chip in $5 or whatever you can and you'll be automatically entered. Close the gap -- chip in $5 or more now. Thanks to you, our camp...

Phone banks and grassroot marketing research

I really like the new calling tool by Organising for America. Straightforward tools like this can really help in organising grassroot supporters to take action in a structured and targeted way. This technology serves not only as a phone bank tool, but also as a structured polling questionnaire. So, grassroot supporters are being utilised for a phone-bank GOTV campaign. At the same time, the campaign gets valuable, individual targeted data, as to what are the intentions and beliefs of people being targeted by the campaign.  Definitely a model for future canvassing campaigns and valuable data gathering. I was also impressed by the detail of the guidelines for every call. By the way, at the end of each and every call the message is: Wonderful - Thanks again for being active in 2008. We look forward to voting with you again on November 2nd so we can continue moving America forward. Have a nice day! [Hang up] It's time to hit the phones.

EU Get out the vote - the axe murderer

You might think that a pan-European "Get out the vote" campaign will be an opportunity to embrace and promote the upcoming EU elections . Well, after watching this video clip I must say that I feel disturbed and surely not motivated to go and vote. I cannot believe that the EU Parliament has not put more research into it. As I commented to the European Parliament facebook page "Who does these commercials?! did you ever thought of consulting a Marketing or Political Communications consultant? This is amateur stuff!!! Plus it is repulsive to look at; do you honestly believe that screaming women and Friday the 13th figures will make EU citizens go to the polls? Really?..."