VasGk | Κοινωνικό Νερό

During the past few days I enjoyed the videos coming from the Obama campaign on YouTube. I really liked the style of these videos, being a Vlog-like series with Barack Obama taking directly to the camera. It feels very DIY, and definitely without the production quality of other videos from the Barack Obama channel. These videos feel real; the president talks directly to the camera, they are backstage and give a behind the scenes look into the campaign. These sort of videos give the opportunity for the YouTube campaign to become more real and Barack Obama to connect with voters using informal videos. In doing so the campaign utilises YouTube like a Vlog Platform, rather than just uploading TV ads. Below you can find a collection of them:

The Internet engages people to look into how a voting procedure works and change their stance towards active participation. Let’s compare three YouTube videos in order to understand how candidates communicate the need to caucus with the citizens of Iowa . The YouTube videos make the procedure look real and cool; they explain the procedure as a user’s guide on how to caucus, while promoting the candidate at the same time. The YouTube Iowa Caucus Videos: Describe the caucus procedure, Make clear who can take part in one Clarify how does it work, and Justify why it is important to do all this for a candidate and the country. Will someone be enticed to caucus for a candidate depending on a caucus video? On the other hand, do these videos create awareness without follow through? It would be excellent to be able to measure the impact of these videos with caucus turnout numbers, and truncate the data with the final results.