VasGk | Κοινωνικό Νερό

During the past few days I enjoyed the videos coming from the Obama campaign on YouTube. I really liked the style of these videos, being a Vlog-like series with Barack Obama taking directly to the camera. It feels very DIY, and definitely without the production quality of other videos from the Barack Obama channel. These videos feel real; the president talks directly to the camera, they are backstage and give a behind the scenes look into the campaign. These sort of videos give the opportunity for the YouTube campaign to become more real and Barack Obama to connect with voters using informal videos. In doing so the campaign utilises YouTube like a Vlog Platform, rather than just uploading TV ads. Below you can find a collection of them:

A recent tweet from President Obama... stated : President Obama urges Congress to pass the infrastructure section of the American Jobs Act now. Listen live: http://wh.gov/live I have seen this in many tweets from politicians that have communications staffers operate their Social Media presence. This tweet is absolutely wrong! Barack Obama says: "President Obama urges Congress..." instead of writing "I urge Congress..." the copywriter wrote a tweet as if he/she is writing on their personal account. Clearly a big Social Media mistake.. P.S. IAB!

The Mitt Romney campaign has the message "Believe in America" beneath the Romney logo ( my opinion on the 2012 Romney logo ) but just beneath that, it has a Donate button. In doing so the message becomes:  Romney - Believe in America - Donate So, Romney believes in America, you should too.. oh, and donate to the campaign..  I know that that this might be considered a detail, however, when you look at it, it looks like the message is with the word " donate ".  Anyway, I just wanted to bring this to your attention in order to point out that: The way you create an email newsletter can be proven to be crucial in changing or shaping your message.