VasGk | Κοινωνικό Νερό

YouTube videos from the ‘08 presidential candidates can be distinguished in 5 categories: 1. Uploads of TV ads 2. Candidate appearances on TV shows 3. YouTube exclusive messages and videos 4. Viral videos of the candidates and their supporters 5. Political Infomercials Some latest Hillary videos have a distinct characteristic, they look like infomercials! I believe it is a rather sad outcome of lost creativity. The web gives the opportunity to create great looking viral videos with hand held cameras, while exploring editing opportunities previously not used in political campaigns. The Hillary Clinton campaign has created a series of videos of people talking about “The Hillary I know”. I don’t want to judge the messages presented, but I must say that they look made up, given the studio like production quality. YouTube gives the opportunity to candidates to look real; Hillary Clinton is trying to rebrand herself with old style infomercials. Video utilisatio...

The Internet engages people to look into how a voting procedure works and change their stance towards active participation. Let’s compare three YouTube videos in order to understand how candidates communicate the need to caucus with the citizens of Iowa . The YouTube videos make the procedure look real and cool; they explain the procedure as a user’s guide on how to caucus, while promoting the candidate at the same time. The YouTube Iowa Caucus Videos: Describe the caucus procedure, Make clear who can take part in one Clarify how does it work, and Justify why it is important to do all this for a candidate and the country. Will someone be enticed to caucus for a candidate depending on a caucus video? On the other hand, do these videos create awareness without follow through? It would be excellent to be able to measure the impact of these videos with caucus turnout numbers, and truncate the data with the final results.