The Mitt Romney campaign has the message "Believe in America" beneath the Romney logo ( my opinion on the 2012 Romney logo ) but just beneath that, it has a Donate button. In doing so the message becomes: Romney - Believe in America - Donate So, Romney believes in America, you should too.. oh, and donate to the campaign.. I know that that this might be considered a detail, however, when you look at it, it looks like the message is with the word " donate ". Anyway, I just wanted to bring this to your attention in order to point out that: The way you create an email newsletter can be proven to be crucial in changing or shaping your message.
"Internet technology is laying the bedrock for engaged citizen participation"