VasGk | Κοινωνικό Νερό

Having watched the President's speech on American Diplomacy in the Middle East & North Africa I have to say that I agree with the majority of the arguments raised. Once again, President Obama has mentioned the important role that the Internet and Social Media have played in shaping change in the Middle East and North Africa: Cell phones and social networks allow young people to connect and organize like never before. And so a new generation has emerged. And their voices tell us that change cannot be denied. Satellite television and the Internet provide a window into the wider world We will support open access to the Internet, and the right of journalists to be heard -– whether it’s a big news organization or a lone blogger. As Secretary of State Hillary Clinton also mentioned in her Remarks on the Release of President Obama Administration's International Strategy for Cyberspace: we seek to maximize the internet’s tremendous capacity to acceler...

As part of my presentation at the 6th International Political Marketing Conference, on Blogger Outreach strategies and New Media Engagement , I commented on how to manage negative blog posts in a political campaign. Blogs are becoming part of the Public Relations landscape and being able to engage is crucial in developing a cohesive new media communications plan. You can watch my remarks here:

Last week I took part at the 6th International Political Marketing Conference, you can read the full abstract of my presentation: Blogger Outreach strategies and New Media Engagement . It was great to talk with fellow political marketers, and academics, and learn a lot from interesting presentations on the topics of political science and marketing. I presented on how political campaigns need to engage with bloggers in creating and running blogger outreach programs to communicate with influential people online. As people in new media understand, the argument of Blogger Vs Journalist was raised. My take is that Bloggers should not be treated as main stream media journalists or reporters. Political campaigns need to target them with new media tools and technologies that have proven to be effective in creating personal links, and valuable in gaining trust from online communities. The campaign should be able to provide bloggers with relevant insightful and bundled information, in order ...

6th International Political Marketing Conference Thesalloniki, Greece  Title: Blogger Outreach strategies and New Media Engagement Credit:  OSCE/Mirvete Mustafa Abstract Building an online presence and actively engaging with Bloggers, and key online communication stakeholders, can provide valuable assets to a political campaign. A cohesive online political Marketing plan needs to include a Blogger outreach strategy in order to engage with online communities, actively have part in online discussions and shape an Internet political communication campaign. Integrating Blog communications to a public relations plan helps promote a candidate and spread the campaign message to the Internet, while utilizing two-way communication bonds with online communities.  The research shows that Bloggers should not be treated as main stream media journalists or reporters; the political campaign needs to target them with new media tools and technologies that are ha...

Writing about the Greek News Blogs in my last post, I started thinking about how the blogosphere interacts with the news and the mainstream media. I came across this very interesting clip from the Daily Show with Jon Stewart. There are certain Blogs that just gossip around news shows, and are read mostly by people in the media: journalists, reporters and producers. Having these sort of Blog posts helps in recycling the news and recapping certain media highlights, but it becomes repetitive reading, that is only interesting to certain people, while loosing popular interest. Most of these media obsessed Blogs are written by people in the industry that just want to tease a reaction, or capitalize on the celebrity status or fame of a TV presenter or journalist, just to get some hits and get their Blog noticed. The Blogs Must Be Crazy The Daily Show With Jon Stewart Mon - Thurs 11p / 10c The Blogs Must Be Crazy www.thedailyshow.com Daily Show Full Episodes Political Humo...