VasGk | Κοινωνικό Νερό

On the subject of flip flops I came across http://www.obamaflipflops.org/ . I would have expected to see merchandising like this from the official McCain campaign; but hey, I'm sure that they will end up as a great memorabilia campaign item at eBay. Both candidates are rather busy of late, my take is that Obama needs to get back on message, energize people and focus on policy - themes that have brought him so far. P.S. Hope to Blog more often during the last days of the election.

Just take a look at the last 8 YouTube videos from the 2 campaigns... see anything interesting? McCain's videos (by far) are the most popular... Now, why is that, well first of all the McCain campaign has uploaded videos creating TV buzz (most interesting the Celeb & The One video), second, all of the McCain videos are fun, specific, and single issued, Thirdly, the Obama campaign continues to work very hard to create viral videos with Barack backstage, and with the campaign eating at a diner. Now is the time to attack! YouTube can be fun and creative, but, most importantly, it can carry your message. The McCain videos do just that, they carry the message, that it why the are popular.

A really great new segmentation tool by the McCain campaign. http://www.johnmccain.com asks people visiting to distinguish themselves between Supporter - Undecided and Unregistered Voter. After someone makes his or her choice the website ranks subjects and messages accordingly. The most interesting thing is that through the Internet and web 2.0 technologies voters can be segmented into 3 broad, but smart categories. Also the website is becoming user friendly towards all the people. In doing so, the website is appealing to voters across party lines, undecided and first time voters. Also, in the new website, visitors are not confronted with a signup page (as is the case with both Democratic candidates) and the website is not all about Contributions and Donations. Big up to the John McCain web team!