Skip to main content

Posts

Showing posts with the label negative campaigns

Obama: Read the smears - Republicans: Read the "facts"

First of all I want to say that I don't believe in websites that debunk Internet rumor. As I said in a previous post Debunking smears on the Internet :  "When you make it an issue, it becomes an issue"  AttackWatch.com is a new website that seeks to put the record strait (according to the Obama campaign).  The Obama campaign also keeps FightTheSmears.com a website actually created for the 2008 campaign! The website is still online, along the new  AttackWatch.com . Both of them! Comes to prove that websites that re-produce smears and rumors, do just that: re-produce smears and rumors.  FightTheSmears.com is a 2008 Obama campaign tool, that still keeps the 2008 smears online! The Republicans instead of "Getting the record strait" they just serve "the facts" not the rumors; with the  StimulusSpotlightProject.com  The difference is that they do not re-produce the smears. The website offers bullet point "facts" that target on...

Political Marketing - Managing Negative Blog Posts

As part of my presentation at the 6th International Political Marketing Conference, on Blogger Outreach strategies and New Media Engagement , I commented on how to manage negative blog posts in a political campaign. Blogs are becoming part of the Public Relations landscape and being able to engage is crucial in developing a cohesive new media communications plan. You can watch my remarks here: