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Obama and his YouTube girls

Ok, I know this is silly, but the above photo is a print-screen of the official YouTube account of the President (as of 30/12/2010). Notice that right next to his profile picture there is the series of subscribers, most of them beautiful girls, also including a user called "NaughtyVideosForYou"! You might say that Barack Obama is not responsible for the accounts that are subscribed to his YouTube channel, and yes I will agree, however, it shows as a really weird presence of the President of the United States on YouTube. The people that run the account can either block some users that might be spammers, or deactivate the subscribers from showing in the main channel page. I just think that it is really funny, and can definitely be picked up from a mainstream media reporter as a fun story.

Looking back on 2010

I thought to look back and read my last 2009 post . I remembered that I set some goals for 2010. So how did I do so far? Well: I did write more Blog Posts (this is my 50th for 2010 , in comparison to 32 for 2009 ), a trend that I want to continue in 2011. I also did a bit of academic work, researching and presenting to the 6th International Political Marketing conference on the topic of "Blogger Outreach Strategies" You can read: " Blogs & political campaigns, what do bloggers want? " & " Political Marketing - Managing Negative Blog Posts ". I also worked on a number of social media campaigns for brands and corporations, let me say one thing here: do it In-House! There are so many bad examples of social media relations that forget the fact that corporate social media should be personal, honest and real. Which brings me to my 2009 P.S.... I didn't publish my second book in 2010, and I will not try to excuse myself on this. I should have ...

Obama campaigns the troops

President Obama paid a surprise visit to the troops in Afghanistan . I am intreaged to contrast and compare with President G.W. Bush surprise visit to Al Asad Airbase in Iraq back in September 3rd, 2007. As you can see there are strark defferences. I wouldn't go as far as this video , but you can understand that Obama is on a campaign mode, speaking to military personel in Afganistan like rallying troops and military families in America. Now that the mid-term campaigns are over, the 2012 Presidential election is getting closer. President Obama is now also Presidential contender Obama. Although Obama has always been on a campaign mode, even as president, switching to a election mode may proven to be tricky. Ceteris paribus the economy will be the main election theme in 2012. But the war strategy, the military families in America, and the outcome of defeating terrorists in Afghanistan and elsewhere can/ will play a crucial role in, not only gaining votes, but providing result...

The Speaker of House and online communication strategies

The US mid-term elections were held about the same time that the Greek Mayoral elections, and unfortunately I was preoccupied in keeping up with the local campaigns. But, I did manage to follow some of the news and catch up on US politics online. John Boehner was elected Speaker-designate by House Republicans and when the full House votes in January, Boehner will become the 61st Speaker of the House. When you visit the official speaker.gov website it's all about Nancy Pelosi And if you want to connect with the Speaker of the House you are directed to Nancy Pelosi branded social media. Twitter» http://twitter.com/SpeakerPelosi Facebook» http://www.facebook.com/SpeakerNancyPelosi YouTube» http://www.youtube.com/SpeakerPelosi Flickr» http://www.flickr.com/SpeakerPelosi I would have expected for the Speaker of the House, whoever that might be, to have an independent presence on social media platforms, and not be centred around people that occupy the positi...

Data and Statistics Marketing

I've read that the science of the near future is statistics. The above video is really an insight of where marketing, advertising and micro targeting is going. Interesting to develop different applications for different markets or products.  Definitely something to watch for!

"Rent Is Too Damn High" - Truth messages work

Rogue candidates are gaining publicity for single-issue campaigns. Do take the time to watch these videos, it is impressive, and at the same time very positive, that people are turning towards real and straightforward messages. Rent Is Too Damn High If it's real, it's simple. Definitely something to watch in future elections!

Phone banks and grassroot marketing research

I really like the new calling tool by Organising for America. Straightforward tools like this can really help in organising grassroot supporters to take action in a structured and targeted way. This technology serves not only as a phone bank tool, but also as a structured polling questionnaire. So, grassroot supporters are being utilised for a phone-bank GOTV campaign. At the same time, the campaign gets valuable, individual targeted data, as to what are the intentions and beliefs of people being targeted by the campaign.  Definitely a model for future canvassing campaigns and valuable data gathering. I was also impressed by the detail of the guidelines for every call. By the way, at the end of each and every call the message is: Wonderful - Thanks again for being active in 2008. We look forward to voting with you again on November 2nd so we can continue moving America forward. Have a nice day! [Hang up] It's time to hit the phones.