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Learn to talk on twitter - case study

I always try to find new ways to talk and engage with people on twitter. Although I maintain what I consider to be a very modest account ; I know I need to put more time and effort in my personal tweeting. At the moment, I mostly tweet through the corporate accounts I manage. In a Blog post back in 2009.. " Twitter as a public SMS pool " I wrote that: "I think twitter as being, not just a mini-blogging platform, but an open SMS pool" Through twitter, you have the opportunity to create context between relationships and interact with people.  An excellent recent example comes from the account of Kevin Spacey . One of Kevin's fans, Danielle Luttrell , tweeted: "I had a dream that @KevinSpacey called me to say happy birthday. I cried. #biggestfan" to which Kevin Spacey replied " @DanielleLutt how about a tweet? Happy bday! " I find this amazing! A Hollywood star like Kevin Spacey with over 2million followers on twitter repl...

The WTO Engages through YouTube

A Great initiative from the World Trade Organization! Maybe not so creative, since the  World Economic Forum  has been running Video Contests for the last Davos meetings, but still a great move from an organization that is one of the most important ones, globally. The video entry must be related to the WTO Public Forum's overall theme " Seeking Answers to Global trade Challenges ", and/or to any of the main topics that will be addressed at this year's forum. I might be entering the contest myself; it would be a great opportunity to go back to Geneva! I remember attending the WTO Public Forum in the past, and I must say that is definitely one of the most interesting fora. Also, given that WTO has started to have an active presence in Social Media, it would be rather interesting to see how people and the WTO will start interacting in this public forum. Maybe the WTO has a lot to learn from Davos in terms of Social Media engagement... however I know that is ha...

GOP asks facebook a twitter question - #AskObama

It's good to see that the GOP is engaging with the Obama twitter townhall #AskObama . Something that they didn't do during the Obama facebook townhall. In my post " President's facebook townhall & creative online campaign tactics " I wrote: I expect to see more smart and creative online campaign tactics; hopefully the 2012 campaigns will use more creative thinking in the coming months. Reince Priebus send out a tweet , the GOP ReTweeted and posted an update to the GOP facebook page . One short comment: it doesn't matter if it's facebook, twitter or any other Social Network. Internet communications technologies are used by people at the same time. So, why not let facebook people take part in a twitter townhall? The Obama facebook page does not ask supporters for twitter questions; the GOP asked facebook a twitter question!

Barack Obama Campaign Emails - "(no subject)"

Email newsletters can be considered to be the first direct to citizen tool of online political communications, before social media or other engaging technologies.  The Obama 2012 campaign is using a style of email communication that started in the 2008 campaign. People in our days are so overwhelmed by email, because everyone is getting so many newsletters that clutter their inbox with advertisements, offers, promotional messages and, in this case, emails from the 2012 campaigns. So, how can you make your political campaign email stand out? What the Obama campaign understands is that you don't need fancy graphics, banner ads, or digital signatures. The above email was "sent out" by the President with "(no subject)" in the title of the email. It has no banners, no photos, no videos embedded. Just like an email you would receive from a friend. Simple, Short, Single-Issued. (SSS) (Hey! I created an acronym...) You would except that each and every email that c...

Διάβαση στο Σύνταγμα

Καθημερινά σταματώ στο Μετρό του Συντάγματος, έπειτα περνώ από την Αμαλίας, (όπου υπάρχει φανάρι εν λειτουργία για τους πεζούς) και μετά προσπαθώ να περάσω από την διάβαση Βασ. Σοφίας - Πανεπιστημίου. Στη συγκεκριμένη διάβαση υπάρχει φανάρι, αν και δεν το έχω δει ποτέ να είναι πράσινο για τους πεζούς. Η διάβαση Βασ. Σοφίας - Αμαλίας Μιας και το πλήθος των ανθρώπων που θέλουν να περάσουν από και προς την Βασ. Σοφίας είναι τόσο μεγάλο (και το πεζούλι επί της Βασ. Σοφίας τόσο μικρό), ο κόσμος περιμένει να μποτιλιαριστεί η κίνηση των αυτοκινήτων έτσι ώστε να περάσει ανάμεσα τους ή κάθετε καρτερικά μέχρι να σταματήσουν να έρχονται αυτοκίνητα και μηχανές.  Υπάρχουν όμως και κάποιοι οι οποίοι ακολουθούν μία άλλη στάση.  Ενώ έρχονται τα αυτοκίνητα (τα οποία οφείλουν να σταματούν σε διάβαση πεζών!) κατεβαίνουν από το πεζούλι του πεζοδρομίου, ανακάμπτοντας την ροή της κίνησης, και κάνουν μια αρχή. Τα αυτοκίνητα σταματούν, και έπειτα όλοι οι πεζοί ακολουθούν αυτόν ή αυτήν που έκανε ...

Can Anthony Weiner's Social Media Strategy be right?

Having watched Anthony Weiner admitting sending out an explicit, private, photo to one of his twitter followers I was really amazed that he didn't conclude with resigning from his seat. But what can we learn from the social media strategy of Anthony Weiner? Well, first of all don't send out private, or explicit, photos to your twitter followers/ facebook supporters a.k.a. your constituents/voters... But kidding aside, if Anthony Weiner didn't send out photos, or had intimate cyber relations with women online, his social media strategy would be excellent! A politician that uses Social Media on his own, without having a staffer doing all the work, and actually connecting with followers and supporters actively, is a great example of Political Social Media communications. Social Media engagement should be done by the politician, without any other people interfering. In Anthony Weiner's case, it just got too personal, and then it really went wrong. During the past day...

Campaign Strategies | Obama and Palin facebook posts

Sarah Palin concludes her latest facebook note with "November 2012 can’t come soon enough." , while Obama promotes a Strategy update video on: "What We're Building This Summer" . When you compare these two facebook messages one can understand that Obama is building on an ongoing campaign with volunteering initiatives and grassroots organizing; while Palin is asking: "Should we be borrowing money from China to turn around and give it to the Muslim Brotherhood?". This is the time to start organizing to campaign for 2012; not the time to engage in creative political rhetoric or 2012 debate talking points.  Here you can watch battleground States Director Mitch Stewart reporting on the nuts and bolts of what volunteers are building, for Barack Obama 2012.