Obama: Read the smears - Republicans: Read the "facts"

First of all I want to say that I don't believe in websites that debunk Internet rumor. As I said in a previous post Debunking smears on the Internet:

"When you make it an issue, it becomes an issue"

AttackWatch.com is a new website that seeks to put the record strait (according to the Obama campaign). The Obama campaign also keeps FightTheSmears.com a website actually created for the 2008 campaign! The website is still online, along the new AttackWatch.com. Both of them! Comes to prove that websites that re-produce smears and rumors, do just that: re-produce smears and rumors. FightTheSmears.com is a 2008 Obama campaign tool, that still keeps the 2008 smears online!

The Republicans instead of "Getting the record strait" they just serve "the facts" not the rumors; with the StimulusSpotlightProject.com The difference is that they do not re-produce the smears. The website offers bullet point "facts" that target on specific issues of the Stimulus.

There are many rumors online; official campaign sites should not present or re-produce them. Internet political communications should be focused on the message, rather than on the smears.

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Campaign Strategies | Obama and Palin facebook posts

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Romney: Believe in America, Donate

The Mitt Romney campaign has the message "Believe in America" beneath the Romney logo ( my opinion on the 2012 Romney logo ) but just beneath that, it has a Donate button. In doing so the message becomes: Romney - Believe in America - Donate So, Romney believes in America, you should too.. oh, and donate to the campaign.. I know that that this might be considered a detail, however, when you look at it, it looks like the message is with the word " donate ". Anyway, I just wanted to bring this to your attention in order to point out that: The way you create an email newsletter can be proven to be crucial in changing or shaping your message.

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