Skip to main content

The GOP YouTube contest not Moderated on YouTube


Reince Priebus, chairman of the Republican National Committee, came out with a video on April 15th in asking people to send YouTube videos and tell the GOP why they "Can't Afford 4 More Years". The winning submission will receive a $100 gift certificate to the GOPStore.com and could be showcased in the GOP.com website.

My first comment is that this contest seems outdated. Yet another example of a safe political communications strategy in trying to copy-paste tried ideas. This has already been done before, it's not innovative or cool anymore, and by the looks of it, with 3,355 views of the Reince Priebus video in 6 days, the Video contest is not going to be a success.

It all seems really amateur in setting up a YouTube contest.

But worry not, I am sure the GOP online communications team is only just beginning, that's right, Reince Priebus also opened a facebook page; I bet this comes really handy in getting the video contest "viral".

I don't want to be so hard on the efforts of the GOP webteam, but they could easily have picked the Moderator on YouTube platform to run the video contest and actually be more social (showcasing videos and asking people  to vote on them), instead of having a static page on the GOP.com website asking people to submit video URLs.

You can learn more on the Moderator on YouTube here:
Moderator is a versatile, social platform on your YouTube channel that allows you to solicit ideas or questions on any topic, and have the community vote the best ones up to to the top in real-time.
Labels:

Comments

Post a Comment

Popular posts from this blog

Iranian elections, so what?

There has been so much press coverage on the fallout after the Iranian elections, and most of it coming from social media sources, YouTube, twitter, facebook, Blogs etc. What I don't understand is that: Did people in Iran just woke up to their reality? They are living in a totalitarian state, under the dictatorship of a religious figure (Ali Khamenei), citizens are afraid to talk openly, and always need to be anonymous in case someone from the state comes knocking at their door. So, did some people in Iran just woke up? Why did they have to wait for an election to protest and express their concerns? If the system is corrupt and biased towards the population now, then it must have been like this before the elections! I did also manage to watch some of the press conferences by the Iranian State representative, but I have not seen anything from the Mousavi campaign. Why doesn't the Mousavi campaign have a daily press briefing? Why doesn't Mousavi go on an Interview with a ...
1 comment
Read more

Twitter mistakes in Political Communications

A recent tweet from President Obama... stated : President Obama urges Congress to pass the infrastructure section of the American Jobs Act now. Listen live: http://wh.gov/live I have seen this in many tweets from politicians that have communications staffers operate their Social Media presence. This tweet is absolutely wrong! Barack Obama says: "President Obama urges Congress..." instead of writing "I urge Congress..." the copywriter wrote a tweet as if he/she is writing on their personal account. Clearly a big Social Media mistake.. P.S. IAB!
2 comments
Read more

John Kerry and Digital Diplomacy

John Kerry delivered his first remarks as the new U.S. Secretary of State. In his first speech at the State Department, he noted :  "...We get to talk about empowering people through our ideals, and through those ideals hopefully they can change their lives..." This is really important to underline;  given that public diplomacy now has a much more crucial role to play. In utilising new and social media, people now have the opportunity to engage through digital diplomacy.  As Under Secretary of State for Public Diplomacy and Public Affairs Tara Sonenshine has said :  "...we have to introduce more and more virtual exchanges and the use of social media particularly to reach young people where they are..." Secretary Kerry Tours the Ops Center Also, I came across a tweet from the State Department which informed that #SecKerry will be tweeting from the  +U.S. Department of State  twitter account . #SecKerry will start tweeting fr...
Post a Comment
Read more